What are the main benefits of using 3D Secure for merchants?
Posted on 2024-09-26
Updated on 2024-09-26
3D Secure offers several key benefits:
Fraud prevention: By verifying the identity of the cardholder, 3D Secure reduces the risk of unauthorized transactions.
Chargeback protection: The liability for fraudulent payments is transferred to the card-issuing bank, protecting the merchant from chargeback disputes.
Customer trust: Customers feel safer making purchases from merchants that offer 3D Secure, which can lead to higher transaction completion rates.
Cost savings: Reducing fraud and chargebacks saves time and money by minimizing customer disputes and settlement issues.